David DeLorenzo had his dream job working in record distribution for Warner Bros. in Los Angeles and running his own marketing company promoting artists and bands.
But when technology changed the music industry, he found himself needing to change his career tune.
With Apple Music coming on to the scene along with other streaming services, DeLorenzo said it took a toll.
“When the industry changed, it wasn’t the glamorous or fun job it had been,” said DeLorenzo, whose office walls hold gold and platinum record reminders of his past career.
The native Phoenix resident returned home to work for his father’s insurance company. His dad was mostly a home and auto insurance guy, DeLorenzo said. The concept didn’t excite someone who spent his career, dating back to his college days at Arizona State University, in the entertainment industry.
But instead of settling, DeLorenzo incorporated his personal interest in restaurants and the hospitality industry to craft a niche for which he is equally, if not more, passionate about that his previous profession.
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